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Dr William Glasser was the developer of reality therapy and choice theory. He was also notable for applying his theories to broader social issues, such as education, management, and marriage, to name a few. Glasser notably deviated from conventional psychiatrists by warning the general public about the potential detriments caused by the profession of psychiatry in its traditional form because of the common goal to diagnose a patient with a mental illness and prescribe medications to treat the particular illness when, in fact, the patient may simply be acting out of unhappiness, not a brain disorder. Glasser advocated the consideration of mental health as a public health issue.

On August 23, 2013 Dr. William Glasser died peacefully in his home surrounded by his wife Carleen and his son Martin. He had been in a state of declining health for several years and had been retired for four years.

Robert E. Wubbolding, EdD, is an internationally known teacher, author and practitioner of Reality Therapy has taught Choice Theory and Reality Therapy in the United States, Europe, Asia, and the Middle East.

His contributions to the theory and practice include the ideas of "Positive Symptoms," "The Cycle of Counseling," "Five Levels of Commitment," and others. He has also expanded significantly the Procedure of "evaluation." He has written over 125 essays and chapters in text books as well as ten books and published seven videos on Reality Therapy including the widely acclaimed books Reality Therapy for the 21st Century, Understanding Reality Therapy, Counselling with Reality Therapy and Employee Motivation. He is the developer of the Reality Therapy WDEP system.